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NEFF Master Chef Program at Woodland Kitchens

Testimonials

"Its our holiday home and the kitchen works fine."

Ivan & Carol McCappin / February 2011

"We have a number of hidden extras in this kitchen and everything has worked well. Thank you Woodland."

Mr & Mrs mcFadden / February 2011

"Many Thanks Woodland. They arranged for the worktops in the wash area to be higher and it has worked out beautifully."

Mrs. D. Topping Moira / February 2011

"Thanks Woodland for a SuperB kitchen"

Mrs. A. O'Neill / January 2011

"Woodland is great. Love my kitchen. Thank you Woodland."

John Smith / January 2011

"A place for every thing and every thing in its place."

Mrs. J. Cooke / January 2011

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NEFF Master Chef Programe

A new approach to business by NEFF's Adrian Gough, The Neff master Partner Program, has been heralded at it's launch by Ireland's Good Food Ambassador Jenny Bristow in glowing terms.

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AB Distributors, who hosted the inauguration with Jenny Bristow in her TV studio barn, was attended by AB Distributor's top retailers from all over Northern Ireland.

Paul Lupari, AB Distributor's MD said the approach was, 'visionary and empowering for everyone.'

"The Neff Master Chef is a unique idea, true innovation. I think it's very special. At the end of the day cooking is all about having good fun and that's exactly what Stephen is all about. " Jenny Bristow

The MasterPartner program which has been designed to endorse credible kitchen retailers with Neff's highest accolade enables businesses to build competitive advantage, improve recognition and increase profitability in a challenging business climate.

Retailers who are awarded the MasterPartner status will command a raft of benefits including:

  • Exclusive signage and vehicle livery
  • Listed on the Neff website, driving traffic to their own home page
  • Exclusive artwork, training and product demonstrations
  • Special platinum promotions with bespoke tailored packages

Retailers in Northern Ireland not only enjoy these benefits but AB Distributors has also added a regional twist to the criteria.

With its enhanced Partner Program, AB Distributors will provide Partners with additional resources, including MasterChef providing exclusive access to a Cordon Bleu trained Chef for product and dinner party demonstrations in the customer's own home.

Promoting this initiative is a DVD, filmed at the Titanic Quarter, which attracts and inspires the imagination of customers to a prestigious product with elite loyalty benefits.

Speaking at the launch, Paul Lupari Managing Director of AB Distributors said, "Customers these days are very discerning and do a lot of research before they place their business. MasterPartner's very specific, robust criteria offers the discerning customer peace of mind, along with the highest level of after care service and support from a retailer."

Jenny Bristow has recently partnered with Neff, a partnership that provides MasterPartners and their customers alike even greater benefits. Jenny will devise a series of specially created recipes, tailored to highlight a specific Neff appliance, and there will be competitions on her website jennybristow. com where consumers can win premium Neff appliances, ranging from steam ovens to coffee machines. Jenny has also upgraded her TV film studio with the latest cutting edge appliances from Neff, including the award winning hide and slide oven and gas burner on a ceramic induction hob.

/text from: KRI kitchen Retailer ireland. ISSUE 10 January 2011; page: 18 & 19.

 

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Woodland NI 2011